Athos IPO Subscription Standing: Athos IPO 2nd day 30% subscribed; Must you bid for the difficulty at 95x PE?

The preliminary public providing (IPO) of luxurious watch retailer Ethos, which opened for subscription on Wednesday, crossed the half mark on the second day of the bidding course of on Thursday. The corporate is promoting shares within the value band of Rs 836-878.

The corporate and its shareholders plan to lift Rs 472 crore from the first market. The difficulty consists of subject of recent fairness shares value Rs 375 crore and Provide for Sale (OFS) of 11.08 lakh fairness shares by present shareholders and promoters aggregating to Rs 97.3 crore.

In accordance with BSE information, traders bid for 11,78,185 fairness shares, or 30 per cent, as in opposition to 39,79,957 fairness shares provided for subscription until 11.25 am on Thursday, Might 19.

The quota for retail bidders was 57 per cent subscribed, whereas the allocation for non-institutional bidders was solely seven per cent subscribed. The share of certified institutional consumers was additionally not off the mark.

Analysts are combined on this subject. Some consider that it’s a long-term funding, whereas others consider that you must keep away from subscribing to an IPO contemplating the wealthy valuations demanded by the corporate. The corporate’s low development monitor report additionally works in opposition to it.

Over the past 5 years, revenues have grown at a reasonable tempo of 11% CAGR in FY17-22 (9MFY22 gross sales yearly). Eminent analysts stated that the corporate has recorded a mean PAT margin of 2-2.5% (Besides 9MFY22 wherein the corporate reported greater PAT margin of three.8%).

“Regardless of following an asset gentle enterprise mannequin, excessive capital blockage in stock (Stock days: 170+) and low margins have translated into firms reporting single digit RoE (7-8%). On the tip, Ethos is valued at 95x P/E on an annualized FY22 foundation,” stated Bharat Chhoya


She has rated ‘AVOID’ and appears ahead to the continuation of enchancment within the revenue metrics the corporate has displayed within the current quarters. Persevering with development in worthwhile development and enchancment within the return ratio will likely be key monitorables, he stated.

Nevertheless, not everybody expects such a slowdown from the agency. Some consider that there’s a story right here that wants consideration. Runjhun Jain of Nirmal Bang stated that going ahead, the corporate is increasing its shops (over 50 present 13 new shops within the subsequent three years) and might develop strongly with new classes.

“We perceive that the corporate is way smaller than different listed retail gamers and focuses on one class (presently), we consider there may be room for development sooner or later. At present valuations, it appears engaging on EV/EBITDA and EV/Gross sales foundation and therefore, we suggest ‘Subscribe for Lengthy Time period'”, stated Jain.

Ethos is the biggest luxurious and premium watch retailer in India, working on an omnichannel mannequin. Its watch portfolio includes 50 premium manufacturers together with Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bavlgari, Rado, H Moser & Cie, Longines, Baum & Mercier, Orris SA, Karl F Bucherer, Tissot, amongst others.

Weil, Louis Moinet and Balmain.

Saurabh Joshi of Marwari Monetary Companies additionally gave a ‘subscribe with warning’ score to the IPO, however stated the IPO is closely priced and the corporate must proceed to develop its enterprise at a excessive development price to justify its valuation. This retains them cautious with a long-term outlook.

Amarjeet Maurya of Angel One stated that a lot of the optimistic facets of the difficulty are already within the value band. He gave a ‘impartial’ score on the provide.

The foremost positives and negatives for this subject which the brokerage outlines are:


  • Market Chief in Luxurious Watch Phase in India
  • Strategically positioned and properly invested retailer community
  • Robust and long-term relationships with luxurious watch manufacturers
  • Founder-led firm backed by knowledgeable administration staff


  • improve in competitors
  • The slowdown within the economic system can have an effect on the full income of the corporate.
  • Lack of definitive agreements with manufacturers/suppliers
  • Larger income focus from the highest three shops
  • Incapability to resume the lease of outlets and godowns

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