[Editorial] Setting a brand new normal for smartphones in our altering world


By Dr. TM Roh, President and Head of MX Enterprise

After I go searching me, I’m wondering how a lot innovation exists in our world immediately. Nonetheless, what I’m most enthusiastic about is the event of the smartphone. This single system gave method to new digital industries – for distant work, education, leisure and health – and the power to seize, discover and talk with anybody, anyplace with the contact of a finger.

Smartphones are the portal to infinite progress. And at Samsung, we by no means took it evenly.

It isn’t sufficient for cell innovation to simply sustain with the world. We’ve to go one step additional, so our expertise will help change the way in which we expertise every thing round us and make our lives simpler. This is the reason we consistently push ourselves to interrupt the principles of what a smartphone can do.

Breaking the Guidelines to Begin the Subsequent Chapter in Smartphone Historical past

In 2011, the Galaxy Word mixed the comfort and portability of a smartphone with the huge display screen and notepad-like performance of a pill. Some emphasised a 5.3-inch show – thought of too massive again then – however the Word made a legacy the place a bigger show is now normal. The S Pen additionally shocked everybody. It empowered individuals to bridge creativity with productiveness – they might shortly jot down their ideas and concepts in Samsung Notes every time inspiration struck.

In 2019, we dared to redefine the smartphone as soon as once more. We launched our Galaxy Z Fold collection and introduced a very new type issue to the cell trade. Our leading edge foldable design modified the way in which individuals use their telephones. With Flex Mode, video calls are hands-free and straightforward. And multitasking with a number of home windows can also be a breeze, as your telephone shrinks to the dimensions of a pill within the blink of an eye fixed. And as soon as once more, the trade took discover, with many cell corporations now following in our footsteps to make foldables the following huge factor.

Innovating by listening and paying attention to customers

In a sea of ​​smartphone similarities and iterative updates, our ambition stays steadfast: to detect the alerts which are driving change – by listening to your suggestions – and proceed to ship the cell experiences all of us must develop. empower for.

We all know a lot of you have been shocked when Samsung did not launch a brand new Galaxy Word final 12 months. You may love the unparalleled creativity and effectivity of the Galaxy Word collection, which enabled you to change from gaming nirvana to high-octane productiveness straight away. You made enjoyable of the dwell S Pen, which many say rivals ink on paper. And we’ve not forgotten in regards to the experiences you like.

Catalyzing the Galaxy’s Subsequent Evolution

For years, Samsung has turned skeptics who used to assume our concepts have been unimaginable. Whether or not it was an enormous display screen, a stylus that nobody knew they wanted or a pro-grade digicam that might actually convey cell pictures out of the darkish.

With each new improvement of Samsung Galaxy units, we’ve launched options that redefine all the cell class. And we’re about to rewrite the principles of the trade as soon as once more.
At Unpacked in February 2022, we’ll introduce you to probably the most exceptional S collection units we have made. The subsequent technology of Galaxy S is bringing the perfect of our Samsung Galaxy experiences collectively into one nice system.

With this, you’ll personal the night time – Taking the perfect and brightest photos and movies you have ever captured with a telephone. You too dominate the day With energy, velocity and gear that may’t be discovered anyplace else. Take pleasure in cutting-edge improvements made potential due to you Sensible Galaxy Expertise to this point. feeling good about being part of all most sturdy Galaxy ecosystem. And, sure, you will be serving to Samsung Rewrite the way forward for smartphones.

Prepare for the last word extremely expertise.



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