First “OLED EX” TV introduced, guarantees brighter high-contrast photos

in nice form , Philips OLED807.


Philips has revealed the primary TVs to make use of LG’s new kind of OLED panel, the OLED EX. The Philips OLED807 line of 4K HDR TVs introduced Thursday is not priced, however can be launched in Europe this yr.

The OLED EX guarantees to extend brightness by “as much as 30 p.c” in comparison with conventional OLED shows, says LG. Regardless of their famously wealthy distinction, OLED panels sometimes do not attain the brightness degree of LED panels, which may exceed 1,400 nits. Sadly, Philips did not present a selected brightness spec for the OLED807 past repeating the “30 p.c brighter” declare.

The OLED807’s diodes use deuterium compounds that LG says are brighter and extra environment friendly than hydrogen. When saying the OLED EX, LG mentioned, OLED EX panels mix this content material with machine studying to regulate the TV.

Philips will provide the OLED EX panel in 4 sizes: 48, 55, 65 and 77 inches. The units help HDMI 2.1, with variable refresh charges starting from 48 to 120 Hz, and all flavors of HDR are anticipated.

LG additionally promised smaller bezels with the OLED EX, and the OLED807 ones are laborious to identify – not less than within the pictures shared by the corporate. LG says the bezel thickness will drop from 6 to 4 mm on the 65-inch panel.


The announcement attributed the thinner bezel to “an exterior steel body that enables a seamless connection” to the up to date Ambilight system, a Philips TV function that locations reactive LEDs across the border of the TV.

LG would not declare the OLED EX will dramatically enhance burn-in danger, however Philips says the OLED807 “makes use of the emblem detection perform to precisely detect static content material and steadily cut back its native depth.” To observe the grid of the zone” will fight the issue. mild output,” in accordance with this week’s announcement.

As well as, the Android TV 11-based OLED807 is being positioned as match for players. Along with 120Hz, the utmost refresh fee supported by the most recent Xbox and PlayStation consoles in 4K, the set guarantees HDMI 2.1 at its full 48 Gbps bandwidth. There’s additionally Nvidia G-Sync compatibility and AMD FreeSync Premium to battle display screen tearing.

One in 48-, 55-, and 65-inch versions "Arc T-bar Swivel Stand." Uses 77-inch "Round 'sticks' in the form of legs."
in nice form , The 48-, 55-, and 65-inch variations have an “Arc T-Bar Swivel Stand.” The 77-incher “makes use of spherical ‘sticks’ as legs.”


As well as, Philips is introducing a “Gamebar” to supply “fast entry to image and sound settings,” together with adaptive-sync. The set additionally includes a new 70 W 2.1 sound system, which incorporates 4 passive radiators and a rear-facing bass driver.

superior AI

Philips says upcoming TVs will replace the OLED806’s P5 AI processing engine; Enhancements embrace the flexibility to alter brightness, hue, and gamma for SDR and HDR content material primarily based on ambient lighting. You’ll be able to toggle between “darkish element,” “shade temperature optimization,” or “eye care” settings. There are additionally 5 new Good Image Modes (up from two) within the AI ‚Äč‚ÄčAuto Movie Mode function.

Philips mentioned that its OLED EX TVs will solely be launched in Europe. We anticipate to listen to extra OLED EX TV bulletins from LG’s companions in addition to LG, which can transfer all OLED TV manufacturing to OLED in Paju, South Korea and Guangzhou, China by the second quarter of the yr.

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