LG Advertisements launches customized good TV platform, River OS

Mountain View, Calif.–(enterprise wire)– LG AdS Options, a pacesetter in linked TV and cross-screen promoting, in the present day launched a brand new good TV working system referred to as River OS. River OS is constructed for final personalization, seamless navigation throughout apps, gadgets and companies, and superior voice-controlled TV options at inexpensive worth factors.

The corporate has a number of OEM (Unique Tools Producer) partnerships by means of which it plans to ship River OS-powered good TVs in India by the tip of 2021, and the US and elsewhere in 2022. Main can be content material streaming companies and apps. Simply accessible on River OS-powered TVs.

River OS Stay delivers seamless and extremely customized search, search, suggestions and views throughout linear and on-demand sources. Created to simplify voice management and personalization, River OS makes use of pure language processing to grasp who’s watching TV, and with out the necessity to manually change between profiles, every individual within the family is suggested. By way of superior machine studying, particular person preferences are matched in opposition to the huge world of content material out there within the tv universe to current every viewer the programming that’s most interesting to their tastes.

Common content material suggestions and program listings are introduced in a customized residence web page that’s dynamically rendered to the particular individual watching TV, enabling straightforward, automated navigation no matter app, HDMI enter, or streaming service . All system, enter, channel, service and app switching is dealt with robotically by River OS.

John Gee, chief enterprise growth officer at LG Advertisements, mentioned, “With streaming in the present day dominating viewing time, it is nonetheless very tough for individuals to search out, uncover, and benefit from the applications that actually hundreds of content material out there. Sources can be found in. River OS solves that problem in a good way and delivers new, absolutely voice-controlled Sensible TV options that buyers will discover modern and important. And we ship ad-supported content material that approach. We’re in a position to bundle our OEM companions with a high-quality product at an inexpensive worth level.”

Content material companions and model advertisers could have entry to a wealthy array of interactive native advert codecs, together with residence display takeovers, to have interaction shoppers on the largest screens within the residence. Native adverts allow viewers to simply click on by means of advert items for trailers, movies, microsites and different experiences.

Publishers, streaming service suppliers and OEMs could contact River@lgads.television for extra info.

About LG Advertisements

LG Advertisements Options is a pacesetter in converged TV and cross-screen promoting, serving to manufacturers obtain hard-to-find attain at optimum frequency in a fragmented TV panorama, and maximize return on advert spend. The corporate brings collectively LG’s years of expertise in delivering premium residence leisure merchandise to shoppers around the globe with giant TV viewers knowledge and video AI, which helps to attach manufacturers with audiences throughout all screens and perceive the ensuing enterprise outcomes. is designed for. Our current OEM companions embody LG, Sharp, Hisense, Toshiba, Seki, Skyworth, TiVo and Sling Media, with over 10 OEMs dedicated to becoming a member of us in 2021. We’re rising quickly globally, and we’re hiring! Contact us at data@lgads.television.

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