LG Advert Options, the promoting arm of TV maker LG Electronics, has launched its Good TV working system.The River OS-powered good TVs will begin delivery in India by the top of 2021 and america and worldwide in 2022. “Key content material streaming companies and apps will probably be available,” LG Promoting stated in an announcement. ,
LG Adverts has OEM contracts with LG, Sharp, Hisense, Toshiba, Seiki, Skyworth, Tivo and Sling Media. LG has used webOS as its working system since 2009.
Performance will embrace customized search, search, suggestions and viewing of dwell linear and on-demand sources. River OS makes use of pure language processing to know who’s watching TV, and gives suggestions for every particular person within the family, with out the necessity to manually change between profiles.
Common content material suggestions and occasion entries are offered in a personalised house web page dynamically rendered for the particular viewing particular person.
John Gee, chief enterprise improvement officer for LG Adverts, stated: “With streaming being dominated by instances immediately, it is nonetheless very troublesome for folks to seek out, uncover and luxuriate in applications out there throughout hundreds of content material sources. River OS does that. solves the problem in an effective way and delivers new, totally voice-controlled Good TV options that customers will discover modern and important.”
LG is promising advert content material companions and model advertisers a wealthy vary of interactive native advert codecs, together with house display acquisition.
Rival Samsung has its personal Tizen working system, whereas others, similar to Sony, have veered into Android TV up to now.