Samsung promoting expands to Australia


Samantha Prepare dinner and Gideon Hornung,

Samsung Promoting Australia, the promoting division of Samsung Electronics, introduced two new recruits.

Samantha Prepare dinner joins as Head of Product Advertising and marketing APAC. Her earlier roles embody business advertising lead at Area Group, the place she was answerable for acquisition, retention and income development, and head of digital promoting and model partnerships at Foxtel.

She is stepping right into a newly created function at Samsung Promoting Australia, the place she’s going to act as a conduit between the native gross sales, international product advertising and enterprise improvement groups. She will probably be integral in figuring out and prioritizing product wants primarily based on her intensive understanding of the Australian market.

“There’s full steam forward,” he stated. “I sit up for representing the voice of the client and making certain that now we have the best product-market match for Samsung promoting merchandise domestically. It is nice to be again within the TV house and this time away from the lens of the producer Is.

Gideon Hornung additionally joins as Head of Gross sales Technique for Promoting Partnerships. He will probably be answerable for creating an in-depth understanding of buyer challenges to construct deeper partnerships with advertisers.

He was Group Consumer Technique Supervisor at Seven West Media, answerable for built-in cross-platform content material options and has beforehand held quite a lot of senior strategic positions at numerous media businesses.

“There has by no means been a extra thrilling time to be working in TV and because the CTV {industry} continues to broaden in Australia, it’s clear that audience-driven information and insights are serving to advertisers unlock additional development alternatives,” he added. will play an enormous function.”

“I sit up for working with Samsung Promoting’s prospects to supply options that meet their wants and facilitate long-term relationships.”

Prepare dinner and Gideon can even symbolize Samsung Advertisements Australia alongside IAB Australia. Prepare dinner will symbolize the enterprise on the IAB’s Video Promoting Council and Gideon on the IAB’s Gaming Working Group.

Alex Spurzem, Normal Supervisor, Samsung Advertisements Australia, stated: “Our group here’s a important drive within the rising CTV market. Every rent is strategic in nature and brings a wealth of TV and information expertise to the increasing group. We welcome each Samantha and Gideon We sit up for contributing, and that is one other step in direction of offering industry-leading and best-in-class merchandise that may drive even higher outcomes for purchasers and advertisers.”

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