Sensible TVs share in India’s TV market at 89%

You might be studying Entrepreneur India, a global franchise of Entrepreneur Media.

In keeping with the most recent analysis by Counterpoint’s IoT Service, the share of good TVs in India’s general TV market grew 33 % year-on-year (YoY) to 89 % within the first quarter of 2022.


Xiaomi led the good TV market with 14.3 % share throughout the quarter, adopted by Samsung with 13.1 %. Elevated desire for Sensible TVs together with elevated gross sales in on-line channels have been the important thing progress drivers. Shipments have been additionally aided, with new launches, reductions and promotions at reasonably priced costs from main manufacturers.

“Xiaomi continues to steer the good TV phase after Samsung and LG. OnePlus reached its highest share as a result of good efficiency of its Y1 sequence. Manufacturers are putting extra emphasis on the efficiency facet as there’s an elevated desire for large Show dimension starting from 43 inches to 54 inches now accounts for nearly one-third of the entire good TV shipments in India. As well as, an increasing number of fashions are being launched out there with OLED and QLED applied sciences. To reinforce the person expertise,” stated Anshika Jain, Senior Analysis Analyst.

“The good TV market is pushed by rising demand for residence leisure, all kinds of reasonably priced launches, elevated broadband entry, and a number of reductions supplied from retailers. Moreover, customers are choosing higher specs for higher specs. The viewing expertise, reminiscent of improved sound programs and bigger display screen sizes. On-line channels contributed to 31 % of the entire TV shipments with a 30 % improve. There have been unique reductions on TVs, which helped drive general volumes. Flipkart These channels dominated,” stated analysis analyst Akash Jatwala.

Supply hyperlink