Apple has out of the blue eliminated the choice to lease or purchase motion pictures by its Apple TV app on Android TV units. It additionally impacts units working Google TV, such because the 2020 Chromecast and up to date TVs from Sony, TCL and others. as famous by flatpanelsHD And 9to5Mac, the earlier capability to lease or purchase content material straight has been eliminated. And ledge has discovered that on-device Apple TV Plus subscriptions are not allowed.
As a substitute, there’s now a “The right way to” button that directs individuals to leases, purchases, and Apple TV Plus subscriptions to Apple merchandise “or different streaming units.” These adjustments aren’t but seen on Apple’s Android TV assist web page, which nonetheless lists direct transactions as supported. Nvidia Defend homeowners first began noticing rental and buy disadvantages just a few days in the past.
The app’s high navigation panel has outdated the earlier “Motion pictures” and “TV Reveals” sections (or in some instances the “Retailer”), leaving solely Watch Now, Apple TV Plus, and Library. All the identical film and TV present listings nonetheless exist and are searchable. However on any title you drag, there’s now solely a “How To” button and an “Add to Subsequent” choice.
The Apple TV app first started making its option to choose Android TV units in late 2020 and have become broadly accessible on the platform final June. Lower than a 12 months later, Apple is now rolling out direct rents, purchases, and subscriptions—leaving the app to function a portal for content material you pay for elsewhere. “Not all units assist on-device transactions, so you could not be capable to purchase, lease, or subscribe to reveals or channels straight,” Apple says on its web site.
With the Android TV app, you possibly can nonetheless entry your present library and any motion pictures and reveals you have purchased/rented on another system. And that is a very good factor as a result of Apple typically affords higher-bitrate streams than some competing leisure providers.
ledge has reached out to each Apple and Google for touch upon the state of affairs. It is suspected this can be a case the place Apple not needs Google to chop these particular person in-app purchases. Platform charges are a subject of controversy that Apple itself is all too accustomed to. The Apple TV app on Amazon’s Hearth TV platform has by no means allowed film leases or purchases for comparable causes. What has bothered individuals about this example is that Apple initially offered all this performance and has now modified its thoughts.
After this modification, you continue to have the choice to lease or purchase the Apple TV app on Roku units, sensible TVs from Samsung and LG, Xbox and PlayStation gaming consoles, and naturally, Apple’s personal merchandise.