US TV viewing habits largely unchanged regardless of the proliferation of good TVs


In line with the Kagan First-Quarter 2022 US Shopper Insights Survey, practically three-quarters of American Web households have at the very least one good TV. Nonetheless, based on the survey information, the flexibility to entry on-line digital leisure instantly from good TVs had no impact on client TV viewing behaviour.

* Survey information exhibits that Sensible TV house owners watch barely extra on-line video, however in any other case their TV viewing habits is sort of the identical as that of non-Sensible TV houses.

* The typical US Web family owns and operates 2.5 TVs. The typical good TV possession is 1.2 gadgets per family.

, Samsung Electronics Firm Restricted By far the preferred model of good TV within the US amongst Web adults surveyed.

* Amongst households with good TVs solely, 67% personal a number of streaming media gadgets, and households sometimes have totally different manufacturers of good TVs.

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Sensible TVs are outlined as TVs which have an built-in TV software platform that enables entry to on-line digital leisure and associated content material instantly from the machine. Sensible TVs embody high-definition, or HDTVs, in addition to each 4K TVs and 8K TVs. Virtually all TVs at present offered within the US are Sensible TVs.

A comparability between good TV and non-smart TV households exhibits that each teams watch a mean of greater than 4 hours of TV programming per day. In households with no Sensible TV, 60% reported watching primarily or principally stay, linear TV, in contrast with 52% for adults who owned a Sensible TV. However proudly owning a sensible TV would not promote a lot of watching movies on-line. A 3rd of adults who’ve a Sensible TV (33%) and people who don’t (31%) cite principally or primarily viewing VOD content material. Survey information additionally exhibits that subscription video on demand represents 45% of day by day video viewing amongst good TV house owners; Primarily the identical as no Sensible TV (42%).

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Historic survey information exhibits a rise in good TV possession within the US, which has elevated 8 share factors to 74% over the previous two years. Almost 9 in 10 (88%) of those that personal a sensible TV reported accessing on-line digital leisure from the machine previously month. The survey information additionally exhibits that the typical variety of Web TVs within the US fell barely from 2.8 TVs per family in 2021 to 2.5 TVs in 2022 owned by conventional HDTVs, or non-smart TVs, and the older normal. results of the decline. -Definition TV.

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At first of 2022, American Web households had a mean of 1.2 Sensible TVs, based on survey information. About half (45%) of Web households have a Sensible TV, and one other 29% have a number of Sensible TVs. Amongst web adults surveyed who personal a sensible TV, 41% reported proudly owning at the very least one Samsung Electronics Firm Restricted good TV. Visio and LG Electronics Inc. There have been distant rivals, with these manufacturers proudly owning 19% and 18% of US good TV households, respectively. TCL Expertise Group Corp. And Sony Group Corp. Topping the lengthy tail of good TV rivals owned by 11% or much less.

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use of streaming media gadgets, akin to Roku Inc.cease and Inc.Amazon Hearth seems to be widespread in affiliation with good TVs. Two-thirds (67%) of American households who personal solely Sensible TVs report utilizing a streaming media participant. One doable clarification is that the majority (63%) households working a number of good TVs have good TVs from totally different manufacturers. Streaming media gadgets present a cheap technique of offering a standardized consumer interface for accessing on-line content material in any model of good TV.

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The info offered on this article was collected from Kagan’s Q1’22 US Shopper Insights survey performed in March 2022. A complete of two,519 Web adults within the survey had been collected at a 95% confidence degree with a margin of error of +/- 1.9 share factors. Proportion is rounded off to the closest complete quantity.

Shopper Insights, a media analysis group inside S&P World Market Intelligence’s TMT providing, is an everyday function of Kagan, offering unique analysis and commentary.

This text was printed by S&P World Market Intelligence and never by S&P World Rankings, a individually managed division of S&P World.

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