Why Nykaa’s IPO is a turning level for ladies entrepreneurs in India


The upcoming Nykaa IPO is strongly centered on Falguni Nayyar, who launched the web magnificence startup in 2012. at present, as Omnichannel Magnificence Retailer With a watch on the general public markets, the banker-entrepreneur is making historical past and elevating the bar for ladies entrepreneurs.

Like Anjali Sood, CEO of video options startup Vimeo, posing along with her son earlier than taking the corporate public, or Bumble CEO Whitney Wolfe Hurd (the youngest lady to take the corporate public) to her son on the NASDAQ opening Ringing the Bells did in 2020 and 2021, respectively.

However there’s extra to the Nykaa IPO.

It actually is not the primary startup to go public this 12 months. zomato The market, together with insurance-tech platforms and plenty of others, had a fantastic begin Policybazaar India and fintech main PaytmIPOs are on the road.

The Nykaa IPO will show vital for a number of causes:

  1. It’s the first feminine led startup to IPO
  2. It is among the few startups based by Indian ladies to the touch unicorn standing
  3. It is among the first worthwhile startups to be listed on the general public markets

Additionally, it will likely be one of many few startups the place the founder is anticipated to have a stronger management over the corporate as in comparison with the founders of different startups like Paytm, Policybazaar and Zomato. Falguni and his household maintain over 53 p.c stake in Nykaa’s guardian FSN E-commerce Ventures,

IPO push

Nykaa IPO Nice for India’s Startup Ecosystem Particularly ladies entrepreneurs. This may appeal to extra investor consideration to women-led startups and appeal to many extra ladies to tech entrepreneurship.

Funding for women-led companies and startups has been extensively decrease than for male-led startups. In response to information from YourStory Analysis, Girls-led startups raised greater than 5 p.c of whole funding between 2018 and 2020.

“There isn’t any doubt that the variety of women-led startups elevating funds is proscribed and only a few, however steps are being taken to vary this. We, as a fund, have invested in just a few women-led startups,” mentioned Deepak Gupta, founding accomplice, WEH Ventures.

An IPO creates an exit for traders, which in flip interprets into extra funds coming into the startup ecosystem.

the rationale Nykaa IPO Necessary for Girls Entrepreneurs That is as a result of it clears the way in which for the exit traders can get from a woman-led firm.

When a female-led startup strikes to an IPO, it opens up alternatives to lift funds for extra feminine founders.

“The journey of Falguni is an inspiration for all women-led startups. Particularly those that are within the magnificence enterprise. The way in which he has constructed the enterprise offers us all a way of inspiration and function. It exhibits that women-led companies are venture-financial, worthwhile and value-creating,” mentioned Vinita Singh, Co-Founder and CEO, Sugar Cosmetics.

Falguni Nair, Founder, Nayacas

Anoop Jain, Managing Associate, Orios Ventures, agreed that Nykaa’s IPO can be an “inspiration for startups led by ladies entrepreneurs”.

“India has a wealthy historical past of company honours, having led giant MNCs in India and the world, and created many entrepreneurial success tales. It provides to the listing. For traders, it’s primarily based on sectors, levels and the most effective. It’s about their mandate when it comes to on the lookout for entrepreneurs. There isn’t any bias or particular focus base on gender,” he mentioned.

margin for zero error

When Falguni based Nykaa, the phase was new and sweetness commerce or D2C was not as standard as it’s at present. In reality, the startup broke the parable that ecommerce and sweetness retail don’t work in India.

As a stockbroker and funding banker, Falguni got here in touch with many individuals and companies. She was in a position to perceive market sizing, translate enterprise plans and projections, and monetary projections of a venture. It additionally did a variety of IPOs for companies.

However taking your personal enterprise to an IPO isn’t any trivial feat.

“It requires talent, braveness, persistence and dedication, and way more. Once you’re a feminine founder, there is no room for error. The stakes are excessive, with folks taking you critically each step of the way in which.” Collectively it is advisable show your self each time,” mentioned Sonya Huza, co-founder of Imarticus Studying.

Like most entrepreneurs, Falguni got down to begin herself with the drive and keenness seen within the eyes of the founders. Within the nineties, entrepreneurs like Ronnie Screwvala would unveil grand plans to construct a Disney-like studio in India. Falguni will pay attention to the mistrust that usually welcomed such plans.

in an earlier dialog your storyshe mentioned: “I noticed that there’s a lot of worth creation by entrepreneurs at an early stage, and but, there are a lot of. needed to.”

Nykaa App - Best Shopping App in India

To decide on

Falguni had checked out a spread of choices together with homestays, branding content material and extra, earlier than turning to magnificence ecommerce. It was a spot the place Falguni felt that she might expertise the identical pleasure.

cognition of house and its scope, She knew that “India has a constructive future”.”, particularly when she thought of how massive the wonder house is in America, Japan and different nations.

entrepreneur Determined to begin in an trade on which “the Tatas and Ambanis weren’t centered”. “They’ve deep pockets and I did not wish to battle them.” I needed to ensure I made a spot for myself. I believed in e-commerce, expertise and the ability of having the ability to provide magnificence merchandise throughout India from one centralized location,” she mentioned.

Deduct at current, when Nykaa has filed papers with SEBI to lift funds by means of a IPO consisting of a contemporary difficulty of shares as much as Rs 525 crore and a suggestion on the market of 4.3 crore shares by present shareholders.

“Falguni has been in a position to construct a powerful and sustainable enterprise, and it’s a push in the direction of one path. The extra ladies push the bar, the extra ladies get the ball rolling,” Vinita mentioned.

Liquidity, visibility and scrutiny

Ankur Bansal, Co-Founder and Director, Blacksoil mentioned, The journey of Nayaka may be very thrilling.

“The illustration of ladies in management positions continues to develop. Falguni Nair is among the few ladies in India main a tech startup, She has made Nykaa synonymous with on-line magnificence through the years and serves as an inspiration to all ladies entrepreneurs.

“It’s extensively identified that girls face extra scrutiny when elevating funds. There are additionally many social and cultural biases that make the journey of a lady entrepreneur tough. We’re removed from eliminating these unconscious gender biases. could be, however Nykaa IPO represents a giant step in the best path,” They mentioned.

The street to IPO isn’t straightforward; Varied regulatory-defined steps result in this. Importantly, because the startup will get listed, the main focus shifts from top-line to unit degree profitability and returns to traders with out compromising on development.

“Going public provides liquidity and visibility to the corporate, however it additionally brings in a variety of offers from public and regulatory scrutiny. A startup wants the best programs and processes to deal with this,” mentioned Anoop .

Deepak mentioned that the fare of startups within the public markets can be determined within the subsequent one 12 months solely.

The truth that Nykaa is already worthwhile will stand in good stead., In reality, simply earlier than the pandemic hit India, the wonder retailer claimed profitability for FY19 in December 2019. It reported a web revenue of Rs 62 crore in FY21, as towards a lack of Rs 16 crore in FY20.

This was accompanied by vital development.

Nykaa achieved unicorn standing after elevating Rs 66.64 crore in funding from present investor Steadview Capital at a valuation of $1.2 billion. It centered on growing its retail presence and variety of classes. It acquired D2C jewelery model Pippa Bella in April 2021 and continues to broaden into the offline phase.

additionally launched Nykaa Communityan interactive magnificence platform the place prospects can chat with one another, and naykadesignstudio In 2018 for attire in designer and premium manufacturers like Ritu Kumar and Masaba.

Magnificence startup additionally launched nayakamaniAn ecommerce platform for males’s private care merchandise in hair care, skincare, wellness and sports activities vitamin.

Amid the lockdown, it began delivering important items to over 14,000 pin codes throughout the nation.

A step in the best path

Ankur mentioned {that a} worthwhile unicorn like Nyka is hitting the street for one IPO undoubtedly strengthens Indian startup ecosystem,

“Provided that Nykaa has been in a position to create worth whereas being worthwhile, we are able to anticipate good traction from conventional traders who’ve been cautious of loss-making corporations to IPO. For B2C companies, Nykaa will function a benchmark on the right way to improve model visibility and traction in public, Mature startups with profitable IPOs will pave the way in which for early stage ones to have the ability to appeal to funds from a number of units of traders,” he mentioned.

Nykaa’s IPO can also be a giant inspiration for ladies entrepreneurs. Vinita mentioned that companies that are much less understood by the folks will now be carefully watched.

“Girls are additionally much less on the investor facet, so many choices are taken with out totally understanding the feminine shopper,” she mentioned. It’s tough to elucidate to a person why a sure sort of keep worth is required in make-up or lipstick.

And as Falguni put it: “As a feminine entrepreneur, I consider in Sheryl Sandberg’s assertion that girls actually wish to bow down, as a result of they’re constrained by themselves. We do not wish to go for it. I’m ladies. I inform you to be taught to dream – after which you’ll get the place you wish to be. There was no glass ceiling for me.”



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